By Kevin Bernard
New campaign called "Good In Every Grain" to connect to both rural and urban people.
You likely have heard of the "Farmers Feed Cities" campaign.
The popular campaign from the Grain Farmers of Ontario has been replaced.
The new campaign is called "Good In Every Grain."
CEO Barry Senft says it will talk about the products created with corn, soybeans and wheat -- to connect to both rural and urban people.
He adds the campaign will also highlight the contributions of the industry in Ontario.
That includes the fact corn, soybeans and wheat contribute nine billion dollars in economic input, employ 40 thousand people and cover over 5 million acres of farmland across Ontario.
The Canadian International Grains Institute is getting 5 million dollars from our federal government.
The money is meant to find innovative applications for Canada's field crops.
The institute is non-profit market development and technical analysis organization that delivers training programs and technical expertise.
>>>Saputo is reporting strong fourth quarter profits and annual results.
And Canada's largest cheese and dairy processor is looking to add to the bottom line.
CEO Lino Saputo Junior says global acquisition deals of up to 4 billion dollars "would not be out of the question'' if the right opportunity came along.
He adds they will try to convince Australian dairy farmers to boost their output.